Post by Scully on Oct 23, 2015 10:35:01 GMT -6
GIBSON MEMPHIS 2016 MODEL YEAR GUITARS FOCUS ON HISTORY,
PLAYABILITY AND INSPIRATION
New Models and Unprecedented Historical Accuracy Highlight These
American-Made Guitars
PLAYABILITY AND INSPIRATION
New Models and Unprecedented Historical Accuracy Highlight These
American-Made Guitars
Gibson Memphis has announced its 2016 model year featuring Core, Historic and Studio lines that remain faithful to the hallowed hollow-body ES-series guitars that helped nurture a musical revolution in the late ‘40s by journeying beyond jazz to jump-start rock and roll. Hand-made in Gibson’s historic Memphis factory, the new models pay tribute to a time in Memphis when creativity united with tradition to change our world forever—from Elvis Presley’s mix of country and R&B, to the electric blues of Muddy Waters, to the “Memphis Soul” sound of Otis Redding and Sam & Dave.
The Historic guitars are all about analyzing what made certain guitars “magic,” then replicating those qualities. The 2016 line resurrects historically correct fretwire, hot hide glue to secure the Adirondack Spruce bracing, and the original, lighter weight cases. They also introduce an impressively accurate re-creation of the 1958 ES-335, the first year this legendary guitar appeared.
The Core Memphis line brings back the long-absent ES-175 Standard and introduces the “Memphis Jazz Series” ES-275 and ES-275F guitars. Two new ES-Les Paul colors join a new Faded Lightburst color for the ES-335. New titanium bridges mean not just better tone, but lighter weight and resistance to corrosion. Furthermore, the ES-335 neck dimensions have been tweaked slightly to reflect a more comfortable, modified 1959 profile.
Finally, the Studio line grows with the ES-Les Paul Studio as a core guitar and the ES-Les Paul Special as a U.S. exclusive. And for more sophisticated tonal options, all ES-Studio models now incorporate the traditional Gibson four-knob volume and tone wiring.
By continuing to respect tradition while enhancing playability with tasteful improvements, the 2016 model year guitars elevate the playing experience beyond anything Gibson Memphis has ever offered. See, play, and be inspired by these guitars starting January 1, 2016 at Gibson dealers world-wide.
The Gibson Memphis and Gibson USA 2016 line of guitars will hold launch events in New York (10/26), Nashville (10/27), Miami (10/28) and Los Angeles (10/30). Hosted by Gibson USA and Gibson Memphis General Manager, David Winter the evenings will include interactive sessions with Gibson’s Director of R&D Mike Voltz and Master Luthier, Jim DeCola.
About Gibson Brands:
Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.
Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.
Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 and MP4 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship. A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.
All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.