Willie Nelson and Luck Presents announce first annual canna

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Willie Nelson and Luck Presents announce first annual cannabis convention, Luck Summit: Planting the Seed, benefiting HeadCount’s Cannabis Voter Project
Virtual programming begins on 4/26 and will air through Willie Nelson’s birthday on 4/29


“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”
-Willie Nelson

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Willie Nelson and Luck Presents are proud to announce the first annual cannabis convention, Luck Summit: Planting the Seed which benefits HeadCount’s Cannabis Voter Project. Hosted by Nathanial Rateliff, the multi-day virtual summit seeks to destigmatize, educate, and promote cannabis culture in an informative and entertaining way. During the summit, Luck and fellow cannabis-advocate partners will showcase the cannabis plant through its many lenses including history, science, entertainment, and culture. In addition to panel discussions and keynote speakers, attendees will be treated to musical collaborations, comedy sketches, cooking demonstrations, health-focused activities, and more.

Additionally, team Luck is pleased to announce a partnership with the good folks at HeadCount’s Cannabis Voter Project, an organization that informs, registers and turns out voters who are interested in cannabis policy. “Willie Nelson is a music and cannabis icon, so of course we're thrilled to partner,” says Sam D'Arcangelo, Director of HeadCount's Cannabis Voter Project. “Texas and the rest of the United States are sitting at a cannabis crossroads right now. There's no better time to celebrate how far we've come and have a conversation about where cannabis legalization goes from here." All ticket proceeds from the summit will be donated to the Voter Project to aid in their efforts.

Who is Planting the Seed for? The summit will hold space for honest, stripped down dialogue between industry veterans, casual connoisseurs, activists, artists, and everyone in between. Have something to say or questions about the benefits and opportunities surrounding hemp and cannabis as a commodity, and as medicine? This summit is for you.

What’s on the discussion docket? Civil discourse, building community, legalization through policy amendments, science, de-stigmatization, hemp and cannabis as commodity products and cash crops, taxation that aids the economy, decriminalization and pathways toward freeing non-violent offenders for cannabis convictions, de-stigmatizing cannabis in industries weary of engaging, cannabis history and prohibition, and so much more.

The mission of the Luck Summit is to create a community discussion around destigmatizing, decriminalizing, and legalizing hemp and cannabis in the state of Texas and beyond.

Sign up: Planting the Seed is a donation-based ticketed summit raising money for HeadCount's Cannabis Voter Project. To register or for more information on the High Holidays, please visit high.holiday.

Planting the Seed is the marque event of Luck’s “High Holidays,” a 9 day celebration of the cannabis plant and its many benefits which begins on 4/20 and ends on Willie’s birthday, 4/29. Additionally, Luck Presents is petitioning the Biden Administration and Congress to make 4/20 to 4/29 the “High Holidays'' in honor of the cannabis industry, and to celebrate Willie’s birthday. Sign the petition here. Visit high.holiday for more information.

Luck Presents is a rogue cultural collective headquartered in Willie Nelson’s Luck, TX. Anchored by its flagship event, the annual Luck Reunion, Luck Presents creates experiences that embrace our past while cultivating new traditions in American roots culture.

HeadCount’s Cannabis Voter Project informs, registers, and turns out voters who want to see cannabis policy move forward. We believe cannabis reform is a unique issue with the power to turn large numbers of people into active participants in our democracy.