FOLDS OF HONOR VIRTUAL CONCERT SERIES RAISES $100,000 FOR MI

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FOLDS OF HONOR VIRTUAL CONCERT SERIES RAISES $100,000 FOR MILITARY FAMILIES

Country Stars Lee Brice, Tyler Farr and Justin Moore perform in support of Folds of Honor
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In recognition of Memorial Day, thhe newly formed Folds of Honor Tennessee Chapter raised $100,000 to provide educational scholarships to Folds of Honor recipients with the help of country music greats Lee Brice, Tyler Farr, and Justin Moore. Monday, May 25 through Wednesday, May 27 each artist performed a virtual concert as a part of the Folds of Honor Rock n Raise Virtual Concert Series. Viewers were able to donate via text or on the mySet app to support Folds of Honor while enjoying enlightening entertainment by top country music artists.

Sponsors of the event included Budweiser, Polaris Inc., Lucchese, and Southeastern Grocers, Inc., parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. Budweiser created a patriotic beer can dedicated to Folds of Honor and $1 from each commemorative case sold will go directly to support Folds of Honor. Southeastern Grocers and the SEG Gives Foundation matched every dollar donated during the three-day event, while also hosting a six-week Folds of Honor round up donation program at their BI-LO, Harveys Supermarket, Fresco y Más and Winn-Dixie stores from Memorial Day to the Fourth of July. Polaris Inc. donated two full educational scholarships during the event, and Lucchese Bootmaker gave away Custom Folds of Honor limited edition boots to select contributors each night in support of Folds of Honor.

“Without the generous donations by our partners, this event would not have been possible“, says Christopher King, President of the Folds of Honor Tennessee Chapter. "The series raised over $100,000 for Folds of Honor and the families of those who have given the ultimate sacrifice for our freedom. A huge thank you to Lee, Tyler, Justin, their bands and teams for donating the time to this worthy cause and to everyone who made this special event happen, including our hosts, Elite Multimedia and the MySet App.”

Folds of Honor CEO and Founder, Lieutenant Colonel Dan Rooney, made a remote appearance each night to provide a patriotic message to all viewers and to honor the more than 1 million veterans who paid the ultimate sacrifice. The series was emceed by Folds of Honor’s Major Ed Pulido, who lost his leg when his convoy hit an Improvised Explosive Device (I.E.D) while serving with the Coalition Military Assistance Training Team under the command of General David Petraeus. Major Ed’s heroism on that day resulted with the President of the United States, alongside General David Petraeus, awarding him with the Bronze Star with Valor, Purple Heart, Meritorious Service Medal, and Joint Service Commendation and Achievement Medals.

Major Ed Pulido has two daughters who are now Folds of Honor Scholarship Recipients.

MEDIA access photos from the event:
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PHOTO CREDIT: Chase Lauer

A bout Folds of Honor: Folds of Honor is a 501(C)(3) nonprofit organization, rated a four-star charity by Charity Navigator and platinum on GuideStar, that provides educational scholarships to families of military men and women who have fallen or been disabled while on active duty in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Lieutenant Colonel Dan Rooney, ,a PGA Professional and F-16 fighter pilot in the Air Force Reserves who served three tours of duty in Iraq, Folds of Honor is proud to have awarded approximately 24,500 scholarships in all 50 states and some US territories, including over 4,500 in 2019 alone. For more information or to donate in support of a Folds of Honor scholarship, visit foldsofhonor.org.

A bout Budweiser: Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

A bout Southeastern Grocers: Southeastern Grocers, Inc. (SEG), parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About SEG Gives Foundation: SEG Gives Foundation is the charitable arm of Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores. SEG Gives Foundation aligns our giving with the causes that are important to the communities we serve, including the fight against hunger and relief to those affected by extreme weather and natural disasters.

A bout Polaris Inc: As the global leader in power sports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including TransAmerica Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com.

A bout Lucchese: Texas-based Lucchese is a legendary bootmaker and iconic brand of the American West. Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, unrivaled materials and a proprietary twisted cone last to construct boots of exceptional quality, fit, comfort, and style.

A bout Elite Multimedia: Based in Nashville, Tennessee, Elite Multimedia Productions is a one-stop shop for all things entertainment, specializing in concert touring, live event production and production gear rental. Offering full-service audio/visual production, video production, and live event lighting and LED, they provide the most comprehensive production support and services at the highest quality to clients across the world. No matter the size of the event, their passion for helping create unforgettable experiences is what sets them apart. With a combined 85 years of industry experience, their team of dedicated professionals knows how to pair the right technology with your vision, and their passion to innovate knows no bounds. For more information on how Elite Multimedia Productions is the right partner for you, visit www.elitemultimedia.com, follow on Twitter at @elitemultimedia or find on Facebook and Instagram.